Presidential candidates can use Google ads to attract specific audiences, said Google’s political director, Peter Greenberger, to about 50 people at Harris Hall on Wednesday.
Google ads appear on Web sites and after Google searches and relate to the subject matter at hand.
Soundbites:
On what he considered a clever campaign ad:
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Ways Google ads target demographics:
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.