Google ads let campaigns fine tune their message, political director says
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    Presidential candidates can use Google ads to attract specific audiences, said Google’s political director, Peter Greenberger, to about 50 people at Harris Hall on Wednesday.

    Google ads appear on Web sites and after Google searches and relate to the subject matter at hand.

    Soundbites:

    On what he considered a clever campaign ad:

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    Ways Google ads target demographics:

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