Sweet pain
By

    Well, guess this is a good enough time for a debate about American commercials. If you’ve been living on a submarine the past seven years, you’ve missed out on the newest trends in American humor – the retro-shout-out and the overly-manly schtick. Thanks to shows lilke Family Guy and Aqua Teen Hunger Force, plus a bizzare phenom where the shit of yesteryear becomes hip enough for an Urban Outfitters t-shirt, simply referencing something from the past has become instantly funny. All I have to write is “Remember Jem? She was so hawt, much hawter than Rainbow Brite” and some numbskull is laughing his He-Man boxer-clad ass off. Meanwhile, the metrosexual lamewad has been replaced with the neanderthalic man’s man, as evidenced by the testosterone-driven work of Burger King and Miller . Both trends have sucked originality out of humor, leaving us with Frat dudes wearing Transformers t-shirts and Dane Cook.

    These two themes come together in a new Snickers commercial. The spot – Mr. T drives over stuff with a tank and verbally abuses a wimpy soccer guy. Check it out.

    I should obviously hate this, right? It has dumb macho themes oozing out every sweat-stained orephus (TANK MUST CRUSH CARS), and features Mr. T, a washed up 80s actor who was doing ATT commercials a few years ago. Everything I hate rolled into one.

    But I like this spot. Yeah, Mr. T is overplayed, but this commercial is funny enough to work. Mainly, when the A-Team member hurls the Snickers bar at the weak soccer player, I burst out laughing. Plus, I applaud the company for somehow sneaking the slogan “Get some Nuts” onto the ad. That’s impressive.

    Plus, it makes more sense than this. Seriously, what the hell does this mean?

    Comments

    blog comments powered by Disqus
    Please read our Comment Policy.